Allan Richard Williams (born 17 march 1930 in bootle, liverpool) is a former businessman and promoter, the son of richard edward , a local council building inspector and annie cheetham, tracing part of his ancestry back to owen , a caernarfonshire millwright and poet in the welsh language. In his mid teens he left home to sing with joe loss in the isle of man. Later he sang with the d'oyly carte opera company. He was the original booking agent and first manager of the beatles. He personally drove the van to take the young band to hamburg, germany in 1960, where they gained the vital show business experience that led to their emergence on the world stage.

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